Brand Manager

Kraft Heinz Canada ULC

Here at Kraft Heinz, as Brand Manager we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect access to an array of holistic wellness benefits* and perks, DCPP, VRSP, and TFSA, Business Resource Groups (BRGs) to help foster diversity, inclusion and belonging for all employees and an industry-leading total rewards package that emphasizes a high discretionary bonus.

Brand Manager, Innovation at a glance…

Brand Managers of Innovation are leaders in our Canadian business, defining and executing the long-term innovation agenda for our iconic brands. As a Brand Manager, Innovation, your responsibilities will span from consumer insight generation and concept ideation to product. You’ll manage cross-functional teams to bring the brands innovation plan to life for consumers and drive overall category growth for retailers by focusing on bigger and bolder bets.

Benefits begin immediately upon hire.

What’s on the menu?

  • Manage the creation and validation of a multi-year innovation strategy. Near, Next pipeline that is rooted in meaningful consumer pain points and white space in the category.
  • Execute the innovation strategy by collaborating with cross functional team to take ideas from concepts to reality by validating or invalidating critical desirability, feasibility & viability assumptions.
  • Manage agency relationships for packaging design of new products, and lead validation with consumers in partnership with the consumer insights team
  • Own innovation through the stage gate process, providing access to senior leaderships on risks & opportunities, and aligning them to next steps/tradeoffs
  • Leverage syndicated data sources to understand own and competitor innovation performance, bringing forth insights and recommendations that drive business impact
  • Bring forth a consumer-first mindset to day-to-day decisions, ensuring the integrity of the brand remains protected. Be a champion of an innovation culture across the Canadian Innovation team.


Recipe for Success – apply now if this sounds like you!

  • Proven experience in Marketing and Innovation for an established or startup CPG company
  • Innovative mindset – is inherently innovative & collaborative and prioritizes resourcefulness over resources
  • Marketing passion – enthusiasm for consumer marketing, culture, new product ideas and trends
  • Demonstrated leadership skills – ability to inspire teams by forging strong relationships and commanding the respect/trust of others
  • Strong communication & simplification skills – ability to synthesize data/insights in order to tell and sell a strong story
  • Excellent Execution- propensity to move with speed/agility, fueled by an ownership approach and strong time management skills
  • Navigating Ambiguity – must feel comfortable paving the path to growth
  • Experience in design thinking and agile innovation methodologies a plus

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