Job of Senior Brand Manager in Taiwan

Diageo brand teams are the custodians of their brands and work to ensure the future growth and success of said brand. As a member of this job team, selected candidate will be the guardian of their brand within this category and work to shape the future. We are seeking for a business leader as the brand’s importance is critical to the entire business and its future success relies on galvanizing all parts of the business behind the brand’s strategy and plans.

As the brand manager job , you ‘ll need to grow brand top of mind awareness and equity in Taiwan through the creation of brand strategy and brand plans based on consumer, customer and shopper insights, and to drive recruitment/re-recruitment – both from a customer and consumer perspective that making their brands the most talked about across the market as well as resulting in success at the point of purchase.

Responsibilities of Job:

  • Lead brand strategy and development, including data mining, strategy planning and budget management.
  • Identify portfolio opportunity and optimize portfolio mix through analysis and management of NPD projects.
  • Identify ATL growth drivers and generate content in traditional/digital marketing channel by working with digital/PR team.
  • Understand consumer and market insight by collecting and analyzing data, and finding implications
  • making plans by working with consumer planning team.
  • Oversee brand budget in an accurate and efficient manner.
  • Conduct robust Pre/Post-M&E for ATL-driven activation.
  • Lead ATL/through-the-line campaign and ensure effective execution by working with external agencies.
  • Internal cross-function partners including trade marketing, sales, supply chain and finance team.
  • Achieve annual brand goals of sales value/volume, market share, P&L and brand attribute targets including top of mind awareness and brand equity building.
  • Deliver high-quality execution standard that complies with company and brand guideline.
  • Keep optimizing the execution plan, media mix and content strategy to improve the outcome.

Eligibility Criteria for Job:

  • 7+ years’ experience in Marketing in MNC company with FMCG industry preferred; a history of working across media, digital, experiential, PR, culture is more than welcomed.
  • Experience in strategic penetration to consumer & shopper insight, category trend and competition to develop marketing strategy and execution plan that unlocks growth opportunities.
  • Strong communication and presentation skill in engagement of global/senior stakeholders and cross-function.
  • Demonstration of brilliant execution across various pillars of brand building.
  • Strong commercial and numerical acumen with attention to detail.
  • Product innovation experience is a plus.

Application Method:

If you wish to grow with us, please apply now and become a part of DarGlobal. To apply for Job of Senior Brand Manager in Taiwan. It will redirect you to official registration form. Once you are on registration portal, sign in yourself and submit your application by filling all required details. You will also need to upload your updated CV and relevant documents. Finally, follow instructions provided to complete the application process.

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