Senior Analyst Marketing Intelligence and Strategy

We are looking for a Senior Analyst Marketing Intelligence and Strategy based at our North York location reporting into the Leader of Marketing Intelligence and Strategy. Marketing Intelligence and Strategy puts the consumer at the heart of the business, enabling the business team to make strong decisions and helping build strategies that enable sustainable growth.  Our superpower is to simplify the complex by turning data and insight into actionable intelligence that is informed, unbiased, and future forward. This position is accountable for leading advanced analyses and connecting those back to the business to drive decisions and plans that will result in greater consumer and shopper engagement.  .

Benefits

• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
• Company matched pension plan
• Three weeks of Vacation and five personal days (Personal Paid Holidays)
•  Flexible and hybrid work arrangements
• Excellent training and development programs as well as opportunities to grow within the company
• Access to Educational Assistance & Tuition Reimbursement
• Bonus eligibility
• Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
• Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
• Additional discounts on a variety of products and services offered by our preferred vendors and partnerships

A day in the life of a Senior Analyst: Marketing Intelligence and Strategy:

You will proactively work with Marketing to identify the biggest issues and questions on the business.
You will also:

• Contribute to the development of annual business and customer plans
• Lead KPI measurement and “how to win” actions (category, brand, innovation score-carding)
• Lead the development and maintenance of fact-based tools and reports from initial concept to testing, launch and final implementation
• Use advanced analytical and technical expertise to enable reports and tools addressing key business issues for ongoing and ad hoc requirements.
• Synthesize multiple data sources in Tools and Analytic Initiatives. Leverage full suite of Nielsen, Numerator, POS, Loyalty, internal shipment data, qualitative/quantitative research with a focus on driving growth. Automation of causal, tracking reports (exception reporting, analytical reporting), integrated KPI scorecards (internal, external data)
• Be the “Go-to” Expert in Nielsen, Numerator, POS/Loyalty Data, and other data sets for Marketing Teams. Leverage these tools in your own advanced analyses and build team capability in using them for improved decision making.
• Track performance of key Innovation launches through delivering tracking tools, compelling Insight decks, competitive cross-category benchmarks and presenting regular updates to relevant teams.
• Support Partnerships with all 3rd Party Syndicated Data Engagements. Leverage Partners to understand best-in-class use of Nielsen, Numerator, POS/Loyalty Data, Shopper Intelligence, etc. Manage day-to-day relationships with Vendor Partners – bi-weekly meetings, regular updates

What will make you successful?

Your success comes from your ability to be an integral partner to a business team.  You will also have:

• Education: Completion of a University Degree in business or marketing focus and/or equivalent combination of education and experience
• Minimum 5 years Analytics experience (multi-category CPG experience preferred)
• Experience in Nielsen, Numerator and POS/Loyalty Data
• Demonstrated ability to generate actionable insights out of big data
• Ability to disseminate and synthesize diverse and vast data while communicating simply to non-analytic audience
• Strong business acumen
• Demonstrated ability to develop optimized tools/solutions in a complex environment and across multiple stakeholders

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.